So you’re interested in using WordPress as your business site – smart move! But before you dive right in to planning and designing it, you’ve decided to do a little research. WordPress is most commonly known as a blogging platform but it’s grown in popularity as a website platform for both large and small businesses.
Why Use WordPress For Business Websites?
Easy to Install – With a good hosting program you can simply install WordPress with a few clicks.
Easy to Update – One of the features of WordPress is the easy-to-use visual editor. It’s called a WYSIWYG (what you see is what you get) editor. You could compare this type of editor to using Microsoft Word to edit your website as it’s very easy to use and many people catch on to using it quickly.
Plenty of Add-Ons (plugins) – With WordPress you can get add-ons (plug-ins) that increase the functions and change the look of your website. Compared to having customized features added to a site designed specifically for you, the cost will be highly reduced.
Customizable Look – There are many ways to customize a WordPress website so that it matches your business and branding. You can add your own logo or header, change the background, add your own colors, add links and more.
Built-in Blog – What many people who are not familiar with WordPress are unaware of is that you can use the program to create both a website and a blog all in the same spot. This is so much more convenient than having them separate.
Search Engine Friendly – Another great feature of the program is that it helps you optimize your pages and posts.
Building a Community – If you choose to also have a blog on your website you can work on building a community around your website. Writing blog posts that build relationships with your target market is an effective way to build trust and earn more sales in the long run.
Easy To Change – As businesses grow and change so do their website needs. It’s silly to assume that the first website or design you start with will be your last. Most businesses go through a large number of changes. WordPress makes it easy to change your look with themes. A theme is added over the top of your content and when you decide to replace a current theme, it doesn’t affect your existing posts and pages.
I hope these points will help you decide if using WordPress as a business website is the right choice for you.
If you have made your decision, I’d like to invite you to join me as I teach you through my online video, webinar and email coaching program how to Marketers Toolkits – WordPress Services design your own business website with WordPress.
Thanks to Angela Wills the author of this article for being a guest on my blog!