In order to create a social media campaign that will be successful you must have a detailed plan. These steps will ensure your campaign is solid. And will help to get you started!
Background Research
Learn where your online audience is located. Examine the type of content they submit to social media sites for ideas of what interests them. Also, identify thought leaders to target in order to spread your message to a broad audience.
Brainstorming
The purpose of brainstorming is to generate tons of ideas that you can use for promotions. Have a look at what has worked in the past and then build upon that. Look at what has worked for other similar companies or products and then see how that could be integrated into your platform. Take the time to filter out the good, the bad, and the really good, so that you can find a workable solution.
Idea Research
You will need to follow up on the ideas you implemented to see if they actually worked (and how well they worked) based on what currently happening in the targeted social media. Flexibility is really important, as is the ability to adapt and change if something isn’t working. After all, there’s no point in continuing down a path that isn’t working.
Story Production
Work hard to avoid a message that is an obvious sales pitch, and what’s referred to as marketing speak. Use videos and photos to enrich your stories.
Schedule and Launch
You need to be aware of the days and the times your targeted audience is on the social network sites. Make sure you link your promotions to relevant events to generate timely interest.
Build a Foundation
For your social media marketing campaign to be a success it’s key to interact with a social community and build a strong foundation. There’s a reason it’s called “social.” Make sure you are socializing with an appropriate community and use these guidelines to get the most out of your campaign.
Network and be Social
You should continuously join and participate in groups, make new friends and interact with existing friends, and in general participate in the community.
Be Genuine and On Target
Provide your audience with what it wants.
Provide Value and Great Content
Provide users with something of value – expert advice, tips, something entertaining, etc.
Allow People to Act Naturally
Allow users to have fun with your content and interact in a natural way. Don’t force them to interact in a specific manner.
Listen and Respond
Watch for positive and negative reactions to your content once it goes live. Respond to your users and always work to improve content.
I am currently using these Blueprints for my Social Media, how about you? Would you like to add any suggestions? I look forward to hearing about them.
